About the report

Social commerce is emerging in the West as a powerful channel for brands and retailers to offer customers a highly inspirational, interactive and frictionless shopping experience.
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The Coresight Report "Achieving Social and Live Commerce Success with Authentic, Interactive and Engaging Content" provides insights on how retailers and brands can effectively leverage social and live commerce to drive sales and engage customers.

The report emphasizes the importance of creating authentic, interactive, and engaging content to succeed in social and live commerce. Retailers and brands that invest in social commerce and develop a comprehensive strategy are well-positioned to capitalize on this growing market.

Throughout the report, LiSA provides examples and case studies to illustrate these key points and provide practical guidance to retailers and brands looking to succeed in social and live commerce.

Here are some key takeaways from the report:

1. Social commerce is an increasingly important channel for driving sales, and it is expected to continue to grow.
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2. Authenticity is crucial in social and live commerce. User-generated content and influencer marketing can help brands and retailers create authentic content that resonates with consumers.
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3. Interactive and engaging content is key to capturing consumers' attention and driving sales. Live streams, quizzes, polls, and shoppable videos can all be effective tools.
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4. Video content is particularly effective in social and live commerce. Brands and retailers can use video to showcase products, provide demonstrations, and create engaging and informative content.
5. Social commerce requires a comprehensive strategy that includes content creation, social media marketing, influencer partnerships, and measurement and analytics.